brand building
Style guides, creative direction, web content, impact assets, and more
Family Reach Brand Guide
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Working closely with Family Reach’s in-house graphic designer at the time, I led the process of establishing, clarifying, and modernizing the brand guidelines for the mid-size national cancer nonprofit.
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Creative direction, messaging, brand management, brand alignment
Family Reach Mission Video
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In need of an updated mission video, we worked with an external agency (Conductor) to create a compelling video that reflected Family Reach’s patient-first approach.
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Creative direction, messaging, brand management, brand alignment
Family Reach Photography
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From setting the tone for all brand photography to coordinating photo sessions with families supported by the organization, I’ve built a diverse image library for Family Reach. I also led the transition from an illustration-heavy approach to a photography-first approach, rooting the brand in the real people behind the diagnosis and elevating it to a modern look.
Photography includes:
Family photo sessions
“Stock” images reflecting the organization’s mission — financial support for everyday needs, including food, housing, utilities, and transportation
Event coverage
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Creative direction, photo selection, photographer management, shot lists, project management, scheduling
2024 Family Reach Annual Report
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Project management, content strategy, creative direction, writing and editing, photo selection, design contractor management
Family Reach Financial Resource Center
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Working with the Programs and Operations teams, we crafted landing pages to house Family Reach’s Financial Resource Center and all of the services available within it. As the organization and services evolve, I work closely with our design and agency partners to update the Financial Resource Center web pages.
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Writer, messaging, design reviews, cross-departmental collaboration