Family Reach: Giving
Tuesday

#GivingTuesday is an annual giving day on the Tuesday after Thanksgiving that many nonprofits utilize as a recognizable fundraising campaign. Since I joined Family Reach in 2019, I have been part of the team building a #GivingTuesday campaign each year as a critical part of the organization’s end-of-year fundraising campaign, Hope for the Holidays.
Each year, Family Reach’s #GivingTuesday campaign includes:
- Email marketing (samples) and social posts (example post) before, during, and after #GivingTuesday
- Website content
- Personal donor outreach via phone and email
- Staff and board involvement
- Corporate sponsorship pitch materials
Communications strategy, creative direction, content development, project management, team management, cross-department collaboration
#GivingTuesday is Family Reach’s biggest fundraising day of the year, with consistent year-over-year growth. In 2024, the #GivingTuesday campaign raised over $300,000 in 24 hours and converted 32% more donors than 2023.

Family Reach x Mt. Joy Benefit
Concert

Family Reach partnered with the band Mt. Joy to host a sweepstakes and intimate concert at Big Night Live in Boston, with proceeds benefitting the organization.
Agency management, creative reviews, sweepstakes development (including content development, promotion plan, and legal rules), live event social coverage
- Raised over $400,000, including a match from a generous donor who attended the concert
- 650+ sweepstakes entrants from organic engagement via social, email, and the band’s TD Garden show the night before the benefit concert
- 280+ social interactions on related Instagram posts (example post), contributing to over 200 new followers and more than 200% increase in post and reel views compared to previous months

Annual fundraising event hosted by board member Chef Ming Tsai, this time with celebrity guest Matt Damon.
Communications lead, marketing and PR agency management, creative direction and reviews, digital content development (web, social, and email), photography and videography management, live event social coverage
In 2025, Cooking Live Boston:
- Raised nearly $2 million, doubling proceeds from the previous year
- More than 1 billion impressions from media coverage
- 650+ social interactions on related Instagram posts (example post), contributing to over 200 new followers and more than 200% increase in post and reel views compared to previous months